All About Our Fonts, Colors, and Logos

Fonts

The official fonts for Keuka College are Iowan Old Style (serif) and Eidetic Modern (sans serif), but when these are not available Georgia (serif) and Arial (sans serif) can be used as alternatives. If you’d like to use the official, primary typefaces, you’ll need a license. Please contact the Office of Marketing and Communications for more information about purchasing a license for your area.

Primary Type Faces

Official Font Alternate Font Font Type How Used
Iowan Old Style Georgia Serif For headings and larger text
Eidetic Modern Arial Sans Serif For body copy. Font size should always be 9 pt or larger. When using small caps, make sure all letters are lowercase.

Specialty Typefaces

Official Font How Used
League Gothic For materials catering to a younger crowd, to create impact or draw attention. It should never be used in body copy and should appear in all caps.
Adine Kirnberg Script For invitations and programs. Make sure title casing is used. Text should never exceed 30 characters per page.

Color Palette

When speaking about Keuka College’s visual brand, the choice of color plays a huge role. Color helps convey tone and emotion and–when selected properly–will serve to visually enhance your materials. Among the color options available are our primary green and gold, along with secondary colors that are fun & energetic, subtle & sophisticated, or neutral in nature.

Primary Colors

Color PMS CMYK RGB Web
343 98 0 72 61 0 88 61 #00583D
123 0 24 94 0 255 196 35 #FFC423

Secondary Colors

Fun & Energetic

Color PMS CMYK RGB Web
7412 6 45 100 0 234 154 35 #EA9A23
5425 52 26 20 0 128 163 183 #80A3B7
7475 75 38 46 11 72 123 125 #487B7D
5195 55 75 45 27 105 70 90 #69465A
5555 43 0 34 38 98 144 128 #619080

Subtle & Sophisticated

Color PMS CMYK RGB Web
7615 42 57 55 16 139 105 98 #8B6962
303 100 74 40 29 1 63 94 #013F5E

Neutral

Color PMS CMYK RGB Web
5625 60 34 54 8 110 136 120 #6E8878
Warm Grey 4 0 4 9 24 201 193 184 #C9C3BA
411 48 60 69 36 104 79 64 #684F40
7506 0 4 14 0 255 242 218 #FFF2DA
5535 66 0 57 82 0 63 45 #234131

Logos

The Keuka College logo features the emblem, the College’s name, and the brand signature. Inspired by the seal, it was intentionally designed with the College’s gold color on the right side–the eastern side–symbolizing the rising sun, light, truth, wisdom and knowledge, and the College’s green color on the left. The acorn and the oak in the middle have been part of the College’s history since 1890 and serve as a reminder of where we’ve been and where we’re headed.

Four logo lockups have been created to allow for the highest level of flexibility when composing layouts, and are available with and without the brand signature in full-color, one-color, and reverse for printing on dark backgrounds.

Visit our Download Center to access each version of the Keuka College logo.

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