Marketing

Master the Art and Science of Price, Product, Place, and Promotion

Marketing is everywhere. Marketing skills are sought after in all areas from business to politics, from cable to Twitter, from Google to the next best thing on Kickstarter. And everywhere from New York to Asia.

Keuka College’s marketing programs equip you with the knowledge and skills necessary to be successful in one of today’s most dynamic fields. Marketing is offered as a major, a minor and a concentration, making it easy for you to add a marketing emphasis to whatever path you chose at Keuka College. You’ll take courses in advertising, public relations, consumer behavior, retail marketing, Internet marketing, and more.

man at a computer holding a smart phone in front of a lap top looking at a marketing strategy

Get Real Marketing Experience

Real-world, hands-on experience is an important part of your degree. 

The Keuka College Field Period® gives you the chance to have four separate Marketing internships. You'll have the chance to explore different career paths and choose the one that's right for you.

Learn More

Program Overview

Marketing Major

There’s never been a better time to enter the marketing profession. Social media marketing, mobile marketing, and Internet marketing have transformed the field. Everything is new, and that means lots of opportunities for those who are prepared.

Keuka College’s marketing major offers you a strong foundation in all the business fundamentals and exposure to a wide range of marketing areas—like consumer behavior, retail marketing, international marketing, Internet marketing, marketing research, marketing planning, public relations, and advertising.

You can combine your Field Period® experiences, which give you professional experience and a network of contacts, with elective classes to fully customize your degree. Many students take advantage of our unique location in central New York—home of wine, microbrew beer, and craft cheese entrepreneurs.

Today’s business world is constantly changing; however, new technology, innovations, and ways of thinking present opportunities for the marketing-savvy graduate. Keuka College’s marketing program prepares you for success in the global marketplace.

Marketing Minor

Marketing is integral to every business and organization. No matter what your major, a marketing minor is a perfect complement. The minor would be especially useful to majors in social work, biomedical biology, ASL-English interpreting, art & design, and other majors that lead to entrepreneurial practices, or the need to promote your own products and services.

Learn more about or Marketing Program

At Keuka College, your marketing faculty are more than just great teachers. They’re accomplished marketers, executives, and practitioners who will serve as mentors and help you achieve your goals. As a marketing student, you’ll also have the chance to work with and study under the accomplished leaders, teachers, entrepreneurs, and business scholars who comprise the College’s business and management faculty.

And each of your professors come to the classroom with real-world experience in the field that complements their academic knowledge. Our faculty have worked in some of the world’s largest financial centers, served as leaders in Fortune 500 corporations, started (and continue to maintain) their own enterprises, and held executive roles with some of the world’s most prestigious brands.

Dr. Steven Barber

Assistant Professor of Finance

Academic Credentials

Rochester Institute of Technology
Ph.D. in Sustainability
Rochester Institute of Technology
M.S. in Finance
Cornell University
B.A. in Archaeology
Cornell University
B.A. in Geology

Jeff Bray

Associate Director of Athletics
Adjunct Instructor of Sports Management

Academic Credentials

Boise State University
M.A.
Kansas State University
B.S.

Kim DeRuby

Assistant Professor of Marketing

Academic Credentials

Clarkson University
M.B.A.
SUNY Plattsburgh
B.S.

Dr. Deb Gregory

Program Manager for Organizational Management and Masters in Management

Academic Credentials

Fordham University
Ed.D.
Western Connecticut State University
M.S.
Hobart & William Smith Colleges
B.A.

Dawn Grosso, Esq.

Associate Professor of Management

Academic Credentials

Pace University
J.D. in Law
Alfred University
B.S.

Biography

Dawn S. Grosso obtained her Juris Doctor from Pace Law School in White Plains, New York where she received the New York Jurisprudence Award for Appellate Advocacy. She also obtained a B.S. degree in Accounting as well as a B.S. degree in Management from Alfred University.

Dawn Grosso brings over two decades of legal, accounting, public service and teaching experience to this position. For over seven years, she served as a Confidential Counsel and Legal Advisor for two New York State Supreme Court Justices in the Seventh Judicial District. Dawn was a Trust and Estate Tax Accountant for Chase Bank. She was employed at a medium size Rochester law firm after graduating law school.

Currently, Dawn manages her own law office in Fairport, New York where she concentrates in such areas as civil litigation, estates, business law, real estate and bankruptcy, contracts, foreclosure, and zoning. She is an Associate Professor of Law at Keuka College of Business. She is also an Arbitrator for the 7th Judicial District of New York State Supreme Court.

Dawn is or has been a member of numerous boards and associations such as the Town of Victor Planning Board (Chairperson); New York State Academy of Trial Lawyers; New York State Planning Federation; New York State Bar Association; Monroe County Bar Association; American Accounting Association; Financial Planning Association; and Barefoot Resort, Ironwood Homeowner Association; Keuka College Graduate Program Committee; and various professor search committees.

She is also admitted to practice law in the following courts: New York; Connecticut; United States District Court, and the United States Bankruptcy Court, Western District of New York.

Mark McNaney

Assistant Professor of Business Administration

Academic Credentials

University of Rochester
M.S.
Elmira College
B.S.
Corning Community College
A.A.S

Biography

I am a native Upstate New Yorker, having lived in Elmira, the Rochester area, and in the Finger Lakes for my whole life. I have worked in the food industry (The Great Atlantic & Pacific Tea Company), office products (Xerox Corporation), and healthcare administration (University of Rochester Medical Center, Finger Lakes Health, and SUNY Upstate Medical Center).

My professional experience encompasses accounting and business financial management, strategic business and product planning, operations management, customer service management, marketing, and healthcare administration. I am a graduate of Corning Community College (A.A.S.), Elmira College (B.S.) and the University of Rochester (M.S.). On a less serious note, I am a certified judge for the Kansas City Barbeque Society (recently judging in Lake Placid and in Auburn), and I enjoy reading and fly fishing.

Stacey Mirinaviciene, C.P.A.

Associate Professor of Accounting
Adjunct Instructor of Business

Academic Credentials

New York Institute of Technology
M.B.A.

Biography

Ms. Stacey Mirinaviciene is a Certified Public Accountant with her own full service accounting practice, experienced in audits, tax, business consulting.

She has over 20 years of experience in both international and national business financial management, held several high level positions, including CFO, and Controller.

Ms. Mirinaviciene is serving as a treasurer on the board of directors in Shawnie Commons, active member of Roslyn Chamber of Commerce. She is a member of the American Institute of CPA’s (AICPA), the New York State Society of CPA’s (NYSCPA).

Ms. Mirinaviciene had extensive international and national teaching experience.

Professional Interests

Accounting, Taxation, Audits, Accounting Research

Dr. Ed Silverman

Division Chair
Professor of Business

Academic Credentials

University of Maryland
Ph.D.
SUNY Binghamton
M.B.A.
University of Maryland
M.S.W.
SUNY Binghamton
B.A.

Dr. Josh Staley

Assistant Professor of Psychology and Esports Management
Head Coach, Esports

Academic Credentials

Stephen F. Austin State University
Ph.D.
Stephen F. Austin State University
M.A. in Psychology
Stephen F. Austin State University
B.S. in Psychology

Ann Tuttle

Dean of International Programs, USA
Professor Emerita of Management

Academic Credentials

Syracuse University
M.B.A.
SUNY College at Buffalo
B.S.

Biography

For more than 20 years of teaching various business and management courses, Dean Tuttle brings a recognized passion and love of both business and teaching to the classroom.

Consistently praised by students and peers for her direct interaction with students and her devotion to their well being, Dean Tuttle has a well-deserved reputation for integrating practical necessities of the workplace into the academic environment of college. This led to her being named Keuka College's 2007 Professor of the Year.

Dean Tuttle brings a rich business background to Keuka College, having managed word processing centers at a Fortune 500 company, and having held sales and marketing positions.

Her syllabus for her Organizational Behavior course was featured in the April 2004 issue of the Chronicle of Higher Education.

Dean Tuttle has held many leadership roles, such as President of Schuyler Nursery School Board of Directors, Chair of the Keuka's Division of Business and Management, and Chair of the International Assembly of Collegiate Business Education (IACBE) Board of Directors. Dean Tuttle greatly enjoys the experience of taking what she learns from participating in business operations and bringing it back to the classroom to share with her students.

Contact Information

Kim DeRuby

Assistant Professor of Marketing

kderuby@keuka.edu