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Keuka College

Mr. Paul McAfee

Download Curriculum Vitae

Academic Credentials

University of Rochester
University of Maryland
B.A. in Humanities

Professional Interests

Project-Based Experiential Learning, Cross-cultural Higher Education, Leadership, International Business, Marketing, Communications, Public Relations, Sales, Operations Management


College business educator in the USA, China, Singapore, and Vietnam. Experienced, international marketing executive.

Paul teaches Strategic Management in Singapore for the State University of New York. He also teaches business courses in Vietnam and China at partner schools of Keuka College, headquartered in upstate New York. Through academic partnerships, students earn degrees from an American college (Keuka College) at their native Chinese or Vietnam universities. Courses taught include Business & Government Relations, Strategic Management, Leadership, and Operations Management. Paul also teaches a Master of Science in Global Business course, Regional Business in the Pacific Rim, for Daemen College in New York state.

Paul's Experiential Learning website is:

Paul is a Ph.D. student at the State University of New York, University at Buffalo. He studies Curriculum, Instruction, and the Science of Learning, in the Graduate School of Education, with emphasis on experiential learning.

Paul has helped some of the biggest and best-known companies in the world improve their brands and their marketing campaigns. He is a turn-around & growth specialist with a focus on profitable growth. He can produce results that increase revenues, reduce waste, and improve productivity for the sales and marketing teams. As Entrepreneur-in-Residence at the University at Buffalo, Paul has helped early-state companies develop their strategies. In his consulting, Paul assists companies with new business development, public relations initiatives as well as internal and external communications.

Paul’s senior executive background includes consumer and sales and marketing leadership roles at Fortune 500 companies Kodak, Sprint, and Danaher. Paul is a U.S. Army Vietnam veteran.

Paul earned his MBA in 1995 from the William E. Simon Graduate School of Business at the University of Rochester. In 1974, he earned a bachelor's degree in arts and humanities from the University of Maryland, where his primary concentrations were in radio, television & film production, and in mathematical linguistics.