Keuka Business Park
|Office:||Keuka Business Park|
Paul McCartney called it a long and winding road, and John Locke’s road has been nothing less. He started with dreams of becoming a rock star only to find that there is more to it than knowing how to party hard.
After being slapped by the cold hand of reality, John made his way into the US Navy, where he learned responsibility and duty. A new wife and baby may have had something to do with that as well. After earning two Navy Achievement medals, one for service in Beirut in 1983, the other for service during hurricane season in1985, Locke focus on unfinished business and worked to complete the associate’s degree he started at CCFL five years earlier.
It didn’t go unnoticed that achieving a degree lead to greater opportunity, and soon, Locke began working toward the completion of a Bachelor’s degree in Computer Graphics, which he designed— the first of its kind at SUNY Empire State College.
With his BA in hand, John was poised to capitalize on the recent commercialization of the Internet. First, as the creative director of a marketing communications company and later as the co-owner of a New Media design studio, Locke suddenly realized that he was happiest when he was teaching his colleagues and customers how to leverage this innovative marketing channel.
Armed with that realization, Locke went back to Empire State to earn a Master’s Degree in Arts and Liberal Studies. Fast forward to graduation and Locke immediately explored employment opportunities in higher education. Teaching part time at Empire State College and as an adjunct instructor at Keuka College, he leveraged over 20 years experience in marketing communications and management. After a year as visiting professor at Ithaca College teaching advertising and graphic design, John returned to Keuka and accepted a position as Program Coordinator for Management.
John joined the newly formed Wertman Office of Distance Education in Keuka’s Center for Professional Studies and International Programs in 2008. In this new role, he recruited staff and launched Keuka College’s first forays into distance education to support the Accelerated Studies for Adults Program.
Since then, under his management, the Wertman Office has developed and launched over 40 online courses, integrated online learning activities with face-to-face programs, created and delivered online orientation for all ASAP students, leveraged video conferencing in classrooms, and established remedial computer training classes for those students and instructors in need.
As an adult student, John learned that nothing is out of reach when one identifies a goal and is willing to work hard to achieve it. Today, he is dedicated to supporting others who travel the same long and winding road and hopes to continue smoothing a few of the bumps he finds along the way.
Locke is currently enrolled in the interdisciplinary studies doctoral program at Union Institute and University with a concentration on Humanities and Culture, and hopes to complete his Ph.D. in 2015.
Locke, J. (2012). <i>Stuff I've Written. . . So Far.</i> Raleigh: Lulu.
Locke, J. (2009, April). <i>Creating a Distance Education Program Out of Thin Ether.</i> Presented at the Association of Continuing Higher Education, Northeast Regional Conference, Onnondaga Community College, Syracuse, NY.
Locke, J. (2008, April). <i>Serving Today’s Non-Traditional College Students.</i> Coordinated and moderated Conference, Association for Continuing Higher Education, Keuka College. Keuka Park, NY.
Locke, J. (2007, May). <i>Hugo Who?</i> A. Coordinated and moderated colloquium on current US/Venezuelan relations. School of the Arts, Rochester, NY.
Locke, J. (2005). Cuba action day: Grass roots activism comes together in DC. <i>Rochester Committee on Latin America Update on the Americas,</i> Spring,
Locke, J. (2005). <i>Activism and the New Media.</i> Presentation. Empire State College, Rochester, NY.
Locke, J. (2005). <i>Strait Talk: Politics, Propaganda and Perceptions Across the Florida Straits.</i> Video presentation and discussion at The Little Theater, Rochester, NY.
Locke, J. (2005). <i>Strait Talk: Politics, Propaganda and Perceptions Across the Florida Straits.</i> Video presentation and discussion at The Alan Lutkis International Film Series, State University of New York at Geneseo, NY.
Locke, J. (2004). <i>Strait Talk: Politics, Propaganda and Perceptions Across the Florida Straits.</i> Video presentation and discussion at Pioneer Library System: Wood Library, Canandaigua, NY, Naples Public Library, Naples, NY.
Locke, J. (2003). <i>Ten Months in Production, Forty-four Years in the Making: Reflections on the Production of Strait Talk.</i> Diss. UMI Dissertation Services. Ann Arbor, MI.
|Spring 2015||MKT335.1: Internet Marketing||MW||4:30 PM - 6:00 PM|