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Keuka College

Dr. Yang Zhao

Dr. Yang Zhao

  • Assistant Professor of International Management, Division of Business and Management
Phone: (315) 279-5420
Office: Hegeman Hall

Academic Credentials

St John Fisher College
Ed.D. in Executive Leadership
Dongbei University of Finance and Economics
M.A. in Economics
Keuka College
M.S. in Management
Shandong University of Finance
B.A. in Economics

Professional Interests

Dr. Zhao’s professional interests include international business and education, economics, leadership, entrepreneurship, management, marketing, business development and research.


Experienced as an international educator, Dr. Zhao has taught in China and the U.S. over the past 15 years. She was honored and recognized as an Outstanding Young Professor and Excellent Teaching Researcher in China during her time there. Dr. Zhao’s research focused on how private and state-owned companies in China develop marketing strategies and rebuild organizational structures in support of new strategies. She published several peer-reviewed research articles related to management, economics, and the field of marketing during her teaching appointments in China.

Dr. Zhao came to Keuka College in 2006 and participated in developing and launching the MSMIB program on campus. One of her graduate research projects was used as an outcomes assessment instrument for the Keuka China Program. Dr. Zhao has conducted extensive quantitative and qualitative research on leadership development during her doctoral studies specifically in the area of cross-cultural leadership development.

Dr. Zhao currently serves as an assistant professor for Keuka College's degree completion programs in management at both the Bachelor’s and Master’s levels as well as teaching undergraduate business courses on the main campus. Dr. Zhao serves as the academic advisor for international students, SLS Honor Society, and the Enactus Team. Dr. Zhao also serves on the Faculty Development Committee and Academic Advising Sub-Committee and enjoys working directly with all types of students.

As a local business owner of a property management company, Dr. Zhao has worked over the past 10 years with other local entrepreneurs and the Yates County Chamber of Commerce while supporting development and growth in community non-profit and service organizations.

Dr. Zhao takes particular pride in teaching and advising students making full use of her business and education experience. Dr. Zhao looks forward to assisting students and international learners to achieve their educational and career goals.

Publications & Presentations

Peer Review Articles (Publications in China):

Zhao, Y. (2005, No.4). 關于中美經貿摩擦兩個問題的探討, 齊齊哈爾大學學報(哲學社會科學版) (Title Translation: Discussion on the International Economic Conflicts between the U.S. and China)

Liu, H. & Zhao, Y. (2005, No.1). 自助式整体薪酬方案的构成及实施,齊齊哈爾大學學報(哲學社會科學版) (Title Translation: Exploring Contents and Implementation of Self-Assisted Compensation System)

Wang, W., Zhao, Y., Qi, X. H. & Zheng, J. X. (2004, No. 5). 联营联销方式下商场营销工作研究,齊齊哈爾大學學報(哲學社會科學版) (Title Translation: A Marketing Strategy Research on Chain-Store Sales in Big Shopping Malls)

Sheng, Q. Sh., Xue, R. W., Zhao, Y. & Zhang, G. Y. (2003, No.5). 论高等学校财务管理的几个问题,齊齊哈爾大學學報(哲學社會科學版) (Title Translation: An Analysis of Financial Management in Higher Education Institutions)

Zhao, Y. & Sun, G. L. (2002, No. 5). 关于建立客户经理制若干问题的思考,北方经贸 (Title Translation: Exploring Implementation of Customer-Management System in the Banking/Finance Industry)

Wang, W., Zheng, J. X., Zhao, Y. & Miao, Y. J. (2001, No. 3). 市场营销CAI多媒体软件系统的设计与实现, 齐齐哈尔大学学报 (Title Translation: Exploration of Design and Teaching Marketing Class with CAI Multi-Media Software System)

Wang, W. & Zhao, Y. (2000, No. 3). 论面向新世纪的中国农业发展策略, 理论观察 (Title Translation: An Analysis of Chinese Agricultural Development Strategy in the New Century)