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Keuka College

Mr. Paul McAfee

Download Curriculum Vitae

Academic Credentials

University of Rochester
University of Maryland
B.A. in Humanities

Professional Interests

Cross-cultural Higher Education, Leadership, International Business, Marketing, Communications, Public Relations, Sales, Operations Management


College business educator. Highly experienced international marketing executive.

Paul teaches business courses in Vietnam and China for Keuka College, New York. Paul also teaches a Master of Science in Global Business course, Regional Business in the Pacific Rim, for Daemen College, New York. Courses taught include Business & Government Relations, Strategic Management, Leadership, and Operations Management.

Paul's Experiential Learning website:

Paul is a Ph.D. student at the State University of New York, University at Buffalo. He studies Curriculum, Instruction, and the Science of Learning, in the Graduate School of Education, with emphasis on experiential learning.

Paul has helped some of the biggest and best-known companies in the world improve their brands and their marketing campaigns. He is a turn-around specialist with a focus on profitable growth. He can produce results that increase revenues, reduce waste, and improve productivity for the sales and marketing teams. Paul can increase revenues and the overall wellness of the company. With the challenges that every company faces today, it takes experience, skill and courage to step-up and win new business.

Paul’s senior executive background includes several industries, especially consumer and business sales and marketing leadership roles at Fortune 500 companies Kodak, Sprint, and Danaher, and the Swiss international company Ciba-Geigy. In his marketing consulting work, Danaher subsequently retained Paul twice to help reconfigure marketing in their environmental instruments division.

Paul is a US Army Vietnam veteran, having served in the Army from 1968 to 1971.

Paul earned his MBA in 1995 from the University of Rochester, William E. Simon Graduate School of Business Administration. He earned his Bachelor of Arts & Humanities degree in 1974, with majors in Radio, Television & Film Production, and in Mathematical Linguistics, from the University of Maryland.