MKT 370: Consumer Behavior

Discipline: Marketing

Credit Hours: 3

Prerequisite: MKT 220. Consumer decision- making in the marketplace; research in psychology, sociology, and other behavioral fields; present and potential applications for marketing will be examined. (Offered every odd-year spring semester.)(3)

Upcoming Offerings


Term Section - Professor Day(s) Times
Spring 2015 1 - Gary Smith MWF 11:15 AM - 12:20 PM Books

Consult the Keuka College Course Catalog for additional information and to view other courses.