MKT 360: Retail Marketing

Discipline: Marketing

Credit Hours: 3

Prerequisite: MKT 220. Perspectives, problems of location, financing, merchandising policy, advertising and sales promotion, operating, and policy trends in retailing. (Offered every even-year spring semester.)(3)

Upcoming Offerings


Term Section - Professor Day(s) Times
Spring 2014 01 - Samuel Ferrara MW 2:30 PM - 3:55 PM Books

Consult the Keuka College Course Catalog for additional information and to view other courses.