Credit Hours: 3
Prerequisite: MKT 220. An analytical view of the role of advertising in society and business. Emphasis is placed on the creation, planning, and budgeting of promotional campaigns, methods of how advertising informs buyers, promotes sales, and persuades individuals to become consumers. (Offered every fall semester.)(3)
|Term||Section - Professor||Day(s)||Times|
|Fall 2014||01 - David Romm||MWF||11:15 AM - 12:10 PM||Books|
Consult the Keuka College Course Catalog for additional information and to view other courses.