MKT 331: Principles of Advertising

Discipline: Marketing

Credit Hours: 3

An analytical view of the role of advertising in society and business. Emphasis is placed on the creation, planning, and budgeting of promotional campaigns, methods of how advertising informs buyers, promotes sales, and persuades individuals to become consumers.

Upcoming Offerings


Term Section - Professor Day(s) Times
Fall 2015 01 - Gary Smith MWF 11:15 AM - 12:10 PM Books
Fall 2015 02 - Gary Smith MWF 12:20 PM - 1:15 PM Books

Consult the Keuka College Course Catalog for additional information and to view other courses.