Credit Hours: 3
An analytical view of the role of advertising in society and business. Emphasis is placed on the creation, planning, and budgeting of promotional campaigns, methods of how advertising informs buyers, promotes sales, and persuades individuals to become consumers.
|Term||Section - Professor||Day(s)||Times|
|Fall 2015||01 - Gary Smith||MWF||11:15 AM - 12:10 PM||Books|
|Fall 2015||02 - Gary Smith||MWF||12:20 PM - 1:15 PM||Books|
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