MKT 310: Marketing Planning

Discipline: Marketing

Credit Hours: 3

Prerequisite: MKT 220. This course focuses on the critical strategic and tactical marketing planning issues a firm faces. Topics covered include product life-cycle planning, new product planning, and the use of marketing research to aid the planning process. Special attention is paid to the key new product development steps including opportunity search, idea screening, economic evaluation, product development, product testing, and commercialization. (Offered every odd-year fall semester.)(3)

Upcoming Offerings


Term Section - Professor Day(s) Times
Fall 2013 1 - Samuel Ferrara MWF 12:20 PM - 1:15 PM Books

Consult the Keuka College Course Catalog for additional information and to view other courses.