MKT 220: Principles of Marketing

Discipline: Marketing

Credit Hours: 3

An introduction to marketing. Topics covered include marketing's pervasive growth, marketing management, planning, implementation and control. The student is introduced to many aspects of marketing, more specifically consumer behavior, retailing, public relations, Internet marketing, and Social media marketing. Attention is focused on marketing's ongoing evolution amid emerging technologies in a global context.

Upcoming Offerings

Term Section - Professor Day(s) Times
Spring 2016 1 - David Romm TR 9:35 AM - 11:00 AM Books
Spring 2016 2 - David Romm TR 11:10 AM - 12:35 PM Books

Consult the Keuka College Course Catalog for additional information and to view other courses.