MGT 570: Business Strategy and Industry Analysis

Discipline: Management

Credit Hours: 4

This course focuses on understanding what elements go into building a successful enterprise and creating a winning business strategy. Conversely, industrial analysis answers the question: what makes one industry more attractive than another for investment and employment? The focus is on developing the ability to formulate innovative strategies to create and sustain competitive advantages in a dynamic business environment. Tools for industry analysis will be introduced such as benchmarking. A case study approach will be taken.

Upcoming Offerings


Term Section - Professor Day(s) Times
Fall 2013 (ASAP) MM009 - Andrew Kubrich R 6:00 PM - 10:00 PM Books

Consult the Keuka College Course Catalog for additional information and to view other courses.