Credit Hours: 4
This course focuses on understanding what elements go into building a successful enterprise and creating a winning business strategy. Conversely, industrial analysis answers the question: what makes one industry more attractive than another for investment and employment? The focus is on developing the ability to formulate innovative strategies to create and sustain competitive advantages in a dynamic business environment. Tools for industry analysis will be introduced such as benchmarking. A case study approach will be taken.
|Term||Section - Professor||Day(s)||Times|
|MM010 - Andrew Kubrich||T||6:00 PM - 10:00 PM||Books|
|MM012 - Lester Rosenbloom||R||6:00 PM - 10:00 PM||Books|
Consult the Keuka College Course Catalog for additional information and to view other courses.