MGT 550: Marketing for Managers

Discipline: Management

Credit Hours: 3

This course will focus on providing students with the wherewithal to conceptualize and develop an organization-wide marketing plan. The case-studies approach is designed to develop the necessary skills essential in making tactical and strategic marketing decisions.

Upcoming Offerings


Term Section - Professor Day(s) Times
MM014 - Kimberly DeRuby R 6:00 PM - 10:00 PM Books
MM015 - Alice Sutton T 6:00 PM - 10:00 PM Books
MM018 - James White R 6:00 PM - 10:00 PM Books

Consult the Keuka College Course Catalog for additional information and to view other courses.