Credit Hours: 3
This course will focus on providing students with the wherewithal to conceptualize and develop an organization-wide marketing plan. The case-studies approach is designed to develop the necessary skills essential in making tactical and strategic marketing decisions.
|Term||Section - Professor||Day(s)||Times|
|MI008 - John Furlong||MW||1:00 PM - 4:00 PM||Books|
Consult the Keuka College Course Catalog for additional information and to view other courses.